How To Create A Killer ‘Flash Sale’

I’m in holiday mode right now (galavanting round Paris!) so I wanted to put together a super easy podcast episode. This is GREAT news for you. Why? Because this promotion is SO easy to implement and it’ll get you great results. Let’s talk about how to run a killer ‘flash sale’.

Here’s what we cover: 

  • Why running a flash sale ‘activates’ your list and makes selling to them in future 5x as easy.
  • The 3 things you need in order to put together a killer flash sale
  • The story of my £15,000 flash sale that paid for an unexpected tax bill
  • The exact number of emails you should send for your flash sale to work effectively
  • An optional alternative to a discount you can offer for your promotion
  • A ‘magic ingredient’ that makes your flash sales feel legit.
  • Three pages you can use for your flash sale
  • How often can you run a flash sale?
  • Do people really mind if you slash the price for a product they’ve already bought?

Shoot me a message once you’ve run YOUR flash sale! I’d love to know how it goes. Here’s my email:


  1. Tess Mumford on 04/07/2019 at 5:33 PM

    Great presentation Ollie, clear enough to follow. Thank you. For someone without a listing yet, how do they generate the email listing/which platform is best to start from for one without a contact listing?

Leave a Comment